BlackBerry TIFF Awards
As part of an ongoing sponsorship of the Toronto International Film Festival (TIFF), BlackBerry Design has created, and manufactured the BlackBerry TIFF People’s Choice Awards. Since the awards highlight BlackBerry’s principal contribution to the festival, we were asked to create an exhibition to share the design story of the awards.
Designed in 2012, the award draws inspiration from the viewfinder - a lens used to frame a scene. As a viewer peers through the opening of the award, they discover a still from the winning film, illuminated by their surroundings. In the spring of 2013 I supervised the fabrication of the final awards in Taiwan.
Designed as part of the BlackBerry Industrial Design team.